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Google Tag Manager FAQs

This article includes:

What is Google Tag Manager?
How do I add Google Tag Manager?
What Services Can Be Used by a Client’s Tag Manager?
Why aren’t all services available / why can’t a client add Custom HTML or Facebook codes through Tag Manager?
How do we add Custom HTML (including Facebook) to Events?

 

What is Google Tag Manager?

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

How do I add Google Tag Manager?

The GoFundraise tag manager is used across the entire platform. Unfortunately, we can't add an additional Tag Manager to any pages as that causes errors with tracking.

We are also unable to remove the GoFundraise TM from certain pages.

We are however, happy to add any tags you'd like to send us through our own tag manager. Please send us the details and the link to the pages you'd like them to be triggered on to support@gofundraise.com.au.

 

What Services Can Be Used by Tag Manager on GoFundraise?

We have whitelisted the following services to be used by your Tag Manager:

Google Analytics Tag, AdWords Conversion Tracking Tag, AdWords Remarketing Tag, Crazy Egg Tag, DoubleClick Floodlight Counter Tag, DoubleClick Floodlight Sales Tag, AdRoll Smart Pixel Tag

Why aren’t all services available / why can’t I add Custom HTML or Facebook codes through Tag Manager?

To ensure that functionality, compatibility and security of the GoFundraise platform continues to be at the highest level, only templated tag injections can be fired from your Tag Manager instance.

How do we add Custom HTML (including Facebook) to Events?

If you would like to add custom pixels or html (including Facebook tags), please send the information through to support@gofundraise.com.au and your account manager will be in touch as soon as possible.

 

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