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Google Tag Manager FAQs

This article includes:

What is Google Tag Manager?
How do I add Google Tag Manager?
What Services Can Be Used by a Client’s Tag Manager?
Why aren’t all services available / why can’t a client add Custom HTML or Facebook codes through Tag Manager?
How do we add Custom HTML (including Facebook) to Events?

 

What is Google Tag Manager?

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

How do I add Google Tag Manager?

At the moment, a GoFundraise team member needs to add a Tag Manager code on your behalf. Once added, you will be able to manage your tags through Tag Manager. Please email through the your Tag Manager code and a link to your Event Site to support@gofundraise.com.au.

A Tag Manager code will look like this: GTM-MGJDXTV

What Services Can Be Used by Tag Manager on GoFundraise?

We have whitelisted the following services to be used by your Tag Manager:

Google Analytics Tag, AdWords Conversion Tracking Tag, AdWords Remarketing Tag, Crazy Egg Tag, DoubleClick Floodlight Counter Tag, DoubleClick Floodlight Sales Tag, AdRoll Smart Pixel Tag

Why aren’t all services available / why can’t I add Custom HTML or Facebook codes through Tag Manager?

To ensure that functionality, compatibility and security of the GoFundraise platform continues to be at the highest level, only templated tag injections can be fired from your Tag Manager instance.

How do we add Custom HTML (including Facebook) to Events?

If you would like to add custom pixels or html (including Facebook tags), please send the information through to support@gofundraise.com.au and your account manager will be in touch as soon as possible.

 

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